There's a lot more to your Profit and Loss Statement than a list of income and expenditure. In this video I explain how, by tweaking just four aspects of your existing P&L, you can explore the potential for significant increases in future bottom line profitability.
Understanding this potential can turn a big hairy profit target into something that is less scary and more achievable. And if you believe its achievable you can probably do it.
And if you're having difficulty identifying opportunities to cut your costs this article should help.