
Build a business that takes less out of you

Capable. Committed. Flat out?
I work with owner-led trade and service businesses — capable, committed, and flat out.
Profit is unclear. Too much still depends on you. The same questions keep coming up: Where's the profit going? Where's the cash going? Why does it all still depend on me?
My role is to help you see what's really happening, decide what matters most, and put simple structure around it so the business becomes easier to run.
Understand your numbers properly
A fixed-fee financial review gives you a clear picture of where profit is being made and lost, how cash moves through your business, and what to focus on first.
It's the natural starting point, and it stands on its own regardless of what comes next.
How it works
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We review your financials
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We graph the trends to understand what's been happening
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We identify where things are heading if nothing changes
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We explore scenarios that could improve the outcome
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We choose one and agree on how to get there
Most owners find it changes how they see their business within a week.
What I help with
Where is my profit going?
Understand what your numbers are actually telling you
Profit improvement
What this looks like in practice
Larry
Trade business — $1M turnover
Moved from barely breaking even to $200,000 profit.
No new customers. No additional staff.
Sue and Peter
Service business — 20 years operating
Generated $240,000 profit on $640,000 in sales in a single quarter.
No extra work — just less friction.
Michael
Service business — $10M+ turnover
Over $500,000 in profit improvement identified in the first week.
Without touching revenue.
I should be able to figure this out myself. Do I really need help?
Most of the owners I work with are capable of figuring things out by themselves. The issue isn't ability, it's time, pressure, and the cost of trial and error. My job is to shorten the path and keep you focused on what actually moves the business forward.
Not ready for a financial review?
Breakeven & Profit Scenario Calculator
See what might be possible first, Use three numbers to work out your breakeven, your margin, and what happens when things change. Takes five minutes.