Build a business that takes less out of you
Not one that wears you down
Capable. Committed. Flat out?
I work with owner-led businesses where the work keeps flowing, but the pressure keeps building.
On the surface, things look fine.
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But profit is unclear. Decisions feel more uncertain than they should. Too much still depends on you.
Over time, that wears people down.
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My role is to help you understand what’s really happening in your business, decide what matters most, and put simple structure around it so the business becomes easier to run.
Profit improvement
Understand how you got here, then model where to go
Most owner-led businesses have reports, but few owners feel genuinely confident using them.
The numbers exist, but they don’t always tell a clear story.
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Where is profit really being made or lost?
Why does cash behave the way it does?
What has actually been driving performance?
Without clear answers, decisions rely heavily on instinct. That works early on. As the business grows, it becomes less reliable.
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This work is about turning your financial information into something you can use with confidence.
We look at what’s been driving results, where margins are being lost, how cash moves through the business, and what needs to change first.
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The aim is clearer, better-grounded decisions.
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Business Planning
A plan built on your numbers and the life you want.
Many owners start their planning with vision and strategy.
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But that’s usually a mistake. They should start with the numbers.
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If you don’t understand where profit is coming from, how cash is moving, and what’s been driving results, your plan won’t be based on reality.
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The numbers aren’t something you add at the end.
They're the starting point.
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Every plan I facilitate begins with financial analysis, then builds toward a direction that fits both your business and your life.
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The result is a plan you can use, not one that sits in a drawer.
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Process and Structure improvement
A business that runs without you holding it together
There’s a difference between being involved and being depended on.
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Most early-stage businesses begin with high owner involvement. That’s normal.
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But often, over time, it stays that way because it’s quicker to step in than build capability, so the business gradually organises itself around you.
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You become the operating system instead of the management system.
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And instead of leading, you become the bottleneck
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This work is about building structure so the business keeps moving, even when you’re not there.
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Coaching and implementation
Turn good plans into steady progress
Most owners don’t struggle to make plans.
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They struggle to keep working on them.
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Urgent jobs push out important improvements.
Good intentions fade and progress stalls.
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Coaching provides structure, accountability, and practical support so the right work keeps happening.
It helps you stay focused on what matters most, not just what’s urgent today.
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Where to start
If you’re not sure which area matters most right now, the Business Pressure Diagnostic is the simplest place to begin.
It helps pinpoint where pressure is sitting and what’s most likely to make a difference first.
If you already know what you want to work on, you’re welcome to get in touch and start there.